Catherine is an accomplished marketing strategist with over a decade of experience driving brand growth and creating impactful consumer and trade campaigns within corporate environments. She has held roles with globally recognized companies such as Heineken, New Belgium, and Mike’s Hard Lemonade, where she excelled in executing national marketing initiatives, developing innovative activations, and driving revenue growth through strategic partnerships.

Catherine has a proven track record of managing large-scale field marketing programs across key markets, including NYC, Miami, LA, and Atlanta. Her expertise lies in delivering high-impact events, building influencer partnerships, and activating campaigns that resonate with diverse audiences. A graduate of Binghamton University with a degree in English and a Master’s in Digital Marketing and Communications from Syracuse University, Catherine brings a unique blend of creativity and analytical thinking to her work.

Catherine’s strengths include field marketing execution, cross-functional collaboration, and effective leadership of regional teams. Known for her results-driven approach, she has consistently delivered measurable outcomes through retail programming, promotional activations, and influencer campaigns. Her passion for excellence and dedication to creating meaningful consumer connections have positioned her as a trusted leader in the marketing field.