Seattle Pride: Glitter Booth Activation
Objective:
Support and celebrate the LGBTQ+ community at Seattle Pride by creating an interactive, memorable brand presence.
Execution:
We set up a vibrant glitter booth where consumers could stop by, enjoy a refreshing beer, and get their faces decorated with glitter in a show of support for Pride. The booth was decked out in bright colors and Pride-themed decorations, attracting festival-goers with music and giveaways. This activation not only engaged attendees with a fun experience but also solidified the brand's commitment to inclusivity and celebration.
Results:
Engagement: Hundreds of Pride attendees visited the booth, many sharing their glitter looks on social media.
Brand Visibility: Generated positive brand association within the LGBTQ+ community, with attendees posting selfies and tagging the brand, amplifying reach organically.