Brand Trip: A Cultural & Adventure Experience
Objective:
Build authentic brand engagement and showcase Puerto Rico's vibrant culture and natural beauty through a unique influencer trip in partnership with Outsiders, an NYC-based outdoor social club, and Manolo Lopez, a celebrated Puerto Rican food expert.
Execution:
For five days, influencers were immersed in a carefully curated experience that blended adventure with Puerto Rican heritage. The itinerary included hikes through El Yunque Rainforest, beach excursions, and a farm-to-table cooking class led by Manolo Lopez. Each day offered exclusive content opportunities, from stunning outdoor landscapes to culturally rich food experiences, ensuring influencers had engaging stories and visuals to share with their followers.
Results:
Content Impact: Influencers generated extensive, authentic content, sharing Puerto Rico’s diverse attractions and cultural experiences.
Engagement Boost: Social media coverage reached an expansive audience, creating valuable engagement and driving interest in Puerto Rico as a must-visit destination.
Brand Connection: Reinforced the brand’s commitment to cultural appreciation and experiential travel, resonating with audiences seeking adventure and authenticity.