Fruit Smash Pool Party: Hard Seltzer Launch in LA
Objective:
Create buzz around the launch of Fruit Smash Hard Seltzer by hosting a memorable and lively influencer event.
Execution:
We took over a house in LA for an all-day pool party event, inviting influencers to enjoy a summer-inspired experience filled with music, games, and ample photo opportunities. The setting was curated with colorful pool floats, branded decor, and a dedicated area for Fruit Smash tastings. Influencers captured and shared the event, giving their audiences a first look at the new product in an ideal, aspirational setting.
Results:
Product Launch Success: Gained immediate visibility for the Fruit Smash Hard Seltzer among a large, relevant audience.
Social Media Engagement: High-volume social posts from influencers created a digital splash, driving brand awareness and product interest.